Benefits of advertising with Us
Directories Link Your Business to Search Engines
Simply having a business or a website is not enough, clients need to find you. The internet is the first place that many people go to find what they are looking for and most will use a search engine such as Google.
Your website may come up in search engines when users search for treatments and services like yours in your area.
We can be found through links in search engines to over 700 treatments and 17,000+ business listings throughout the UK so we get large numbers of potential customers coming to the site to find a business.
From search engines they can come directly to your listing page or to other pages on our site and search our directory.
When they are on your listing page, they can choose to contact you directly or go to your website for more information and then contact you.
A Premium Listing with lots of useful information and a link to your website is therefore by far the best way to find new clients.
It is always advisable to in a number of directories to increase your changes of being found.
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The Value of Links to Your Website
Links to your website are valuable for a number of reasons.
- Links in Directories provides another way that website users can find you and your website. So not only can they find your website directly through search engines, they can also find you via other sites.
- Search Engines, like Google, see the number of 'relevant' links to a website as an indicator of website importance. The more links to your site, the more important your website, the higher up in the natural listings (unpaid for links) you will appear. This is why many websites offer link exchange programmes.
A Premium Listing which includes a link to your website is therefore valuable for more than just being found through us.
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We do the Marketing for You
Search Marketing, Internet Advertising & Web Optimisation to Boost Website Traffic
Attracting users to a website can be a complex and confusing process. By advertising with us, you don’t need to do this. Our ongoing search marketing, pay per click, affiliate marketing, link exchange and internet advertising campaigns will bring relevant users to the site in a tailored and controllable way. Our closely monitored campaigns are adjusted regularly to reflect the information and advertising content. For example, our search marketing campaigns are updated when a new directory listing is added – so if, for example, we have a new salon or clinic which offers reflexology in Fulham, we will add these key words to our campaign.
Web Optimisation or SEO, Search Engine Optimisation, are the buzz words in the internet industry. TheBodyGuide.co.uk has been designed with SEO in mind and we are continually reviewing and improving the site to keep up with industry changes. We work closely with Google and Yahoo Marketing tools to have our 700+ A-Z Guide Treatments, hundred's of articles and over 17,000 directory listings indexed to achieve high natural listing positions. 65% of search engine users will choose a link from a natural listing rather than a paid for search marketing campaign so SEO natural listings are a key part of our activity which you can benefit from by advertising with us.
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Growing Industries
There is a growing interest in complementary health, professional beauty, fitness and mind development and more and more people are searching for information and having treatments.
- The Professional beauty is growing including higher cost specialist medical aesthetic treatments and more people are seeing these treatments as part of their everyday grooming – including a growing number of men!
- Complementary therapy use is growing and receiving a great deal of government and media attention. An April 2001 survey by the Office for National Statistics (ONS) found that one person in ten in the United Kingdom (UK) had used a complementary therapy in the previous 12 months and it has been growing rapidly ever since.
- Gym memberships are up and the use of personal trainers has emerged for a growing number of people.
- Mind therapies are becoming more acceptable including therapies such as life coaching, cognitive behaviour therapies, etc
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Increased Internet Use
With more and more people using the internet and more and more households with high speed internet access, advertising on the internet is becoming an increasing important in reaching your target consumer.
After seeing something on TV, on the radio or in the 
newspaper, almost half of all consumers will search for more information online
- 48% said they would search online after reading something in a newspaper
- 47% said they would search online after seeing something on TV
- 34% said they would search online after hearing about something on the radio
Of all the advertising that is seen and all of the media that is consumed, 35% of it comes from what the public see on the internet. In contrast currently only 7.6% of all advertising money is spend online. (figures from 2006)
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More Targeted and Controllable
Internet advertising can often be more targeted as you are reaching people with a specific interest. Even within our group of websites you can choose what areas are of interest to your target consumer and just appear in those.
Download our Media Pack here
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